Lotus Case Study

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Title: Lotus Case Study

Essay Details:

Subject: Business

Author: Francis S

Date: March 14, 2012

Level: University

Grade: A

Length: 6 / 1555

Essay text:

Lotus was noted as being one of the finest franchises in their business sector. The Rise and Fall Up to 1983 Lotus operated in a largely college industry were only a handful of companies created killer apps such as WordPerfect. Between 1983-1986, Lotus had created Symphony and Jazz which were the first fully integrated application programs to combine word-processing, spreadsheets, graphics, and database management. However, the market responded negatively to the introduction of these products. During 1986, Imitation by Borland and the limited success of Symphony and Jazz prompted newly elected president Jim Manzi to approach product development in at a new angle...

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