Loreal

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Title: Loreal

Essay Details:

Subject: Business

Author: Jessica A

Date: August 25, 2015

Level: University

Grade: A

Length: 8 / 2319

Essay text:

Chocolate Confectionery, Milk Food Drinks, Candy and in the Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. In the Milk Food drinks segment our main product is Bournvita - the leading Malted Food Drink in the country. Similarly in the medicated candy category they have Halls the undisputed leader in cough lozenge. Cadbury recently entered the gums category with the launch of bubble gum brand Bubbaloo. Our Values “We are performance driven, values led...

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