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It boasts a world-wide distribution network as well as the industry's highest research-and-development budget and the largest cosmetological laboratories in the world.
L'Oreal's story begins in turn-of-the-century Paris, at a time when women of the demi-monde dyed their hair, their choice restricted to fiery red or coal black. In 1907, Eugene Schueller, a young chemist, began to concoct the first synthetic hair dyes by night in his kitchen and sell them to hair salons in the morning under the brand name Aureole. His strategy was successful; within two years he established the Societe Francaise des Teintures Inoffensives pour Cheveux, which soon afterward became L'Oreal...
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