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Long Report Marketing Plan

Long Report Marketing Plan

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Title: Long Report Marketing Plan

Essay Details:

Subject: Business

Author: Tina C

Date: September 16, 2014

Level: University

Grade: A

Length: 5 / 1307

Essay text:

Kerstin Cruz President Kerstin Pharmaceutical 1010 Ave. Tintillo Gardens Guaynabo, PR 00929 Dear Dr. Cruz: Here is the report you requested in June for marketing plan program of Marinol medication with the reasons of why it doesn’t have good acceptance in Puerto Rico market. During the month of January from the present year, we received a communication from our clients implying their preoccupation about the low acceptance and poor sales of Marinol medicine. They also inform that our consumers have experienced some difficulties swallowing the pill. Based on the research made during the past two months we have found that the negative propaganda on the media created by morality groups relating the Marinol brand with the Marihuana drug has created the low acceptance of the medication among patients, doctors and drug stores...

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