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Londonair's headquarters are located close to London's Stansted airport. Londonair are the fourth largest carrier in the European holiday market, carrying over 2,000,000 passengers annually.
1.2- The Londonair Marketing Mix: 4Ps, 7Ps: The so-called "marketing mix" is a framework which acts as a guideline for us, marketers to implement a marketing concept. It consists of a set of major decisions areas that Londonair needs to manage in order to satisfy consumer needs. According to Kotler et al. (1999) the mix is a set of "controllable tactical marketing tools that the firm blends to produce the response it wants in the target market"...
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