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Essay Details:
Essay text:
Consumer
? Concern on Price
? Reliability of the product
? User Friendly
B. Industrial
? Equipment
? User Friendly
Sales by Product Line:
A. Anaerobics : $17.2 mil
B. CAs
? SuperBonder (91.8k lbs@37.45) 3.44 mil
? Quick Set (14.2k lbs@129.40) 1.84 mil
5.28 mil
C. Equipment
? System Division accounted for at least $4.8 mil ($32 mil x.3 x .5)
SWOT Analysis
Strength Weakness
1. Distributor holds 50% Superbonder sales.
2. Relationship with distributor is highly valued.
3. BAM offer many advantages to end user. 1. Commission percentage on equipment is lower than adhesives
Opportunity Threat
1...
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