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So they continued marketing towards old fashioned builders but they could not make all the deliveries anymore. They also extended their product mix so it didn't only favor commercial products like before. McCoys to this day only opens stores in rural areas just outside of the suburbs. To This day 90% of McCoys stores are located in rural areas. The other 10% that are located within a certain suburb are only because a Lowes or Home Depot was not there first. McCoys has a brand new marketing team and a much higher budget for advertising. Now when they open their stores in the new rural areas they will use the advertising to show they focus on the old fashioned builders "the ones who build just to build"...
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