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Essay text:
Demand at the item level is hard to predict because it is affected not only by competition, the economy, weather, but also by customer behavior. Basically, LL Bean people forecasted using rules of thumb. Product people with buyers for each demand center meet together and after discussion and arguments, they developed preliminary item forecast by book.
LL Bean placed the most domestic orders to vendors some time before the delivery of the items. This time depend on the production lead time of the vendors which was eight to twelve weeks. These times were important for LL Bean because after observing some early-season demand, they could place a second order to vendors in order to meet late-season demand...
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Common topics in this essay:
- No B.S. Direct Marketing
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- A workable approach to store inventory management
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
- BT Direct marketing
- CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy
- Direct Marketing
- Is Direct Marketing Still Effective
- LL Bean Inc Item Forecasting and Inventory Management Case
- Marketing & Successful Marketing Practices
- Marketing Management Case Analysis
- Marketing and Demand Potential
- The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry
- Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing
- Direct Mail Marketing
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