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Essay text:
It has joint venture businesses with Heineken (beer) and Bacardi (white spirits) in Australia.
Competitive Advantages:
1.The key to stronger performance of the core business lies in driving improved performance of the Company's beer brand portfolio which is its most valuable asset. Lion Nathan is committed to increasing that value by investing in the brand equity of its existing core brands, developing a national focus for those core brands and encouraging consumers to ‘trade up’ to premium products.
2.In Australia, which accounts for around 75 per cent of group assets and 80 per cent of operating profits, beer market share is stable at more than 44 per cent including its recently acquired Boags brands...
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