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Essay text:
Consequently,
Whirlpool developed a line of high-end designer washers
and dryers. The products were so well received that they
helped generate record revenues for the firm, with customers
placing back orders on sold-out models (BusinessWeek
2004). Similarly, IBM identified a growing demand for
information technology (IT) and support services among
large as well as small businesses. In response, IBM created
and offered a portfolio of complete e-systems solutions.
Not only did the move reduce the firm’s dependence on the
hardware business but also sales of the e-systems helped
reverse its financial decline (Massey, Montoya-Weiss, and
Holcom 2001)...
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