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Essay Details:
Essay text:
Jake Bledsoe
Mike Rodriguez
Background
Located in Lille, France.
Largest textile company in the region.
Department in concern sells only Item 345.
Raised price from FF15 to FF20 in 2002.
Capital is needed for expansion program.
Item 345, Prices and Production ’98-’03
Estimated Cost per Meter at Various Volumes of Production
Question 1
Should Lille Tissages lower the price to FF15?
Options
Option A: Lower price to FF15.
Increase in market share because of superior product at same price.
Competitors would not be able to lower their prices because of higher costs.
Lille Tissages is projected to sell 175,000 meters of Item 345 (According to Sales Director)...
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