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Introduction- Upcoming of Rural Marketing in India
The rural India has a plethora of opportunities all waiting to be harnessed. Not surprisingly, it has become the latest marketing buzzword for most of the FMCG majors. Many of the FMCG companies are busy formulating their rural marketing strategy to tap the chance .To name few companies showing deep interest in rural India are HLL, Marico industries, Colgate – Palmolive and Britannia Industries.
Why Rural India?
70 % of India’s population lives in 627000 villages in rural areas...
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Common topics in this essay:
- Indian Rural Market
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