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The branches were cumbersome to navigate and customer interaction was minimal.(2) Customer service is the allocation of labor and other resources to increasing the value that buyers receive from their purchases and from the processes leading up to the purchase. With the rising dominance of the service sector in the global economy, customer service has grown in importance, as its impact on individuals, households, firms, and societies has become widespread. (3) McGee instituted several strategic human resource management practices to improve customer service and branch operations.
Recruitment and Selection ? Outstanding service organizations invest more in recruitment than in other area of resource management...
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