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Essay Details:
Essay text:
Li Ning?¦s growth rate is 23%p lower than Nike?¦s and 13%p lower than Adidas?¦.
Li Ning owns a well-established distribution channel, a powerful R&D team, and broad brand awareness in the China market. All these factors provid Li Ning with the opportunity to achieve a larger market share in China?¦s booming sporting goods market, which is expected to grow to, conservatively, 55 billion RMB by 2008.
2.1 Market Summary
By focusing on University students and second and third tier cities and by underestimating the stronger purchasing power and trend-setting effect of Mega and first tier cities, Lin Ning has lost market share in the first tier cities...
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Common topics in this essay:
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