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It can be said that while Li-Ning could not match value with Nike and Adidas, they make up with volume. Therefore, they should avoid a heads-on confrontation with Nike and Adidas in these markets. Specifically, Li-Ning should expand its product portfolio and include sports such as tennis and golf, where the market is still young and fragmented. However, there are unlimited potential in these two markets in China. For tennis, the duo of Jie Zheng and Yan Zi became the first ever Chinese pair to capture a grand slam title in the Australian Open 2006, and its popularity is rising exponentially in China (see reference)...
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