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The company itself was founded by Levi Strauss, a Bavarian immigrant to the United States. During the gold rush era, Strauss began to produce trousers sewn from tent canvas to meet the needs of his minor and labourer customers who were looking for clothing that could withstand the strain of the work that they undertook. By the 1870's, the pants were being produced out of denim, after finding it to be a very durable material. (www.levistrauss.com, 14/9/05)
Lee Jeans was founded by Henry David Lee who opened up a factory in Kansas City that produced an apparel line that included overalls, work jackets and blue denim pants...
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