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The organization under analysis is Levi jeans manufacturer, USA, which represents one of dynamic and fast growing branches in the United States and around the world. Levi Strauss employed so-called modular manufacturing production process which "utilizing either teams or cells - has been up and running in the U.S. sewn products industry for nearly a decade" (Abend, 1999). The aim was to operationalize values through actions designed, for example, to implement total quality and provide financial and non-finan¬cial rewards for expected behaviour, to improve productivity, to promote and reward good teamwork? Using the value set as headings for reviewing individual and team performance emphasizing that people are expected to uphold the values Levi expected to improve manufacturing system...
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