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Essay text:
The third attack came from Coniston Partners, an investment group that bought 5.9 per cent of Gillette stock and initiated a alternative battle to seize control of the board, hoping Gillette would sales the company to the highest bidder and pocket a quick gain on their shares. Looking at a $2.3bn short-term share profit across 116 million shares, most executives would have capitulated, pocketing millions from flipping their own stock and cashing in on generous golden parachutes. He concentrated on a limited number of promising markets, particularly high-volume, repeat-purchase consumer items, selling Ziegler's least successful acquisitions, pumping money into promising companies compatible with already-existing manufacturing or distribution capabilities
Colman Mockler did not capitulate, choosing instead to fight for the future greatness of Gillette, even though he himself would have pocketed a substantial sum on his own shares...
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