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Lester Electronics, Inc. (LEI) began an industrious relationship with a Korean manufacturer, Shang-wa Electronics. Together since 1978, the two companies have made major progress in delivering a product line to domestic consumers. LEI focus its delivery model to small and medium size original equipment manufactures. Shang-wa Electronics manufactures capacitors which Lester exclusively has the right to sell the capacitors in the United States for 65 years (University of Phoenix Scenario, 2008). Chief Executive Officers (CEO) of both Shang-wa and Lester Electronics are now faced with dilemma of a changing industrial environment...
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