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After nearly 25 years, LEI has grown into an industry leader within the U.S. With revenues exceeding $500 million each year, the publicly traded firm must now decide whether or not to should merge with another company, or lose its exclusive partnership with Shang-wa.
Situation Analysis
Issue and Opportunity Identification
In 1969 John Lin started a small, capacitor manufacturing company in Korea. Mr. Lin named the company Shang-wa and quickly established a market share in Asia. Within a few years Shang-wa had started expanding outside of Asia and quickly recognized the United States as a valuable market...
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Common topics in this essay:
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- SITUATION ANALYSIS AND PROBLEM STATEMENT: LESTER ELECTRONICS INCORPORATED AND SHANG-WA ELECTRONICS
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