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Lester Benchmarking 1

Lester Benchmarking

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Title: Lester Benchmarking

Essay Details:

Subject: Business

Author: David B

Date: November 12, 2013

Level: University

Grade: A

Length: 12 / 3588

Essay text:

“Some issues identified with LG Electronics look at the short-term and long-term management goals.” “The goals pertain to the development of the company’s web properties and issues related to risk management.” “Also, an issue is maintaining the corporate branding standards and marketing messaging over multiple sites” (LG Electronics, 2008). As previously mentioned, Lester Electronics is facing a problem with the marketing of the domestic made products being made outside of the United States. This seems to be a shared issue with LG Electronics. “The issue with LG Electronics is creating the cross-departmental teams to coordinate with the combining knowledge and necessary tools overseas” (LG Electronics, 2008)...

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