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Profits stabilize or decline because of increased competition.” (Kotler and Keller p.278) “By 2004, approximately half of the PCs sold around the world came from five vendors: Dell led the pack with 17.9% share; HP followed with 15.9%; Lenovo, including IBM’s market share prior to the acquisition, held 8%; and Acer and Fujitsu-Siemens held just over 3.5% each. Many competitors shared the remaining 50% of the PC market, ranging from large corporations with household names-including Gateway, NCR, Sony, and Toshiba-to small vendors.” (Case Study pgs. 2-3) In the introduction stage of computers, IBM held a leading role to the industry, gaining instant creditability...
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