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While these events negatively impacted each of the Big Three American automakers, Chrysler suffered the most due to its formal organizational structure, the attitude of senior management, the lack of culture within the organization and an emphasis on tasks centered on financial management rather than car design.
Chrysler's formal organizational structure preceding Iacocca's tenure involved each business line operating in separate silos; the 35 operating units had no communication with each other. There was no formal structure in place to supervise the cross-pollination of information and ideas across business units...
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