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Amazon.com wants to give customers what they want. This means that Amazon.com asks customers what they want, figuring out how to give it them, then delivering. Amazon offers a diverse product line, low-prices and aims to deliver an enjoyable shopping experience.
Amazon.com constantly communicates with its customers. Customers on its website are constantly asked to rate their products and shopping experience, in order to get feedback on what the customer likes and dislikes (Ratnasingam, P., 2006). Customer Service is critical to Amazon.com’s success. In addition to using artificial intelligence to determine customer wants, Amazon...
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