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The boards of directors are now in a position where they have to find another strategy to bring the company out of this dilemma.
Issues
?I Targeted upscale customers who wanted a convenient meal that could quickly purchase and prepare at home
?I Pasta Perfect stores were designed with two-income families in mind, where time savings and quality were more important than price in home-food purchasing decisions
?I The first store opened in 1984 and by 1988 there were 14 stores
?I Original plans were to lease space as small as 400-500 square feet, some stores were over 2000 square feet
?I Other non-food products such as Italian cookbooks were sold in the stores
?I In 1995 Pasta Perfect raised $1...

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