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Instead of maximizing shareholder value, a company's goal becomes sustainability. In this context, sustainability has a double meaning: Like any living system, the company's objective is to survive, though not at any price; along with this will for survival is the company's ability and desire to contribute to the well-being of the social and natural system to which it belongs. This sense of belonging and contributing leads to openness. Sustainable enterprises are open to the social and natural system - and to a wide array of stakeholders.
Building on these ideas, the authors create a framework that guides their research of the 18 leading DJSI companies...
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