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Welch is a firm believer in constantly communicating his values across as many venues as possible. Clarifying values, and more importantly the values of GE was important, “values are just behaviors—specific, nitty-gritty, and so descriptive that they leave little to the imagination. People must be able to use them as marching orders because they are the how of the mission, the means to the end—winning,” he goes on further to say that “clarity around values and behaviors is not much good unless it is backed up. To make values really mean something, companies have to reward the people who exhibit them and ‘punish’ those who don’t...
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