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Leaders need to understand and determine the strategy that may be applied building the leadership brand, with the mission to create value for customers, investors and employees. Leaders then translate these expectations into employee behaviors via creating a leadership brand statement. As stated by Roll (2004) on advancing of corporate vision, ‘It allows management to involve, educate and align everyone around the corporate objectives, values and future pathway. It provides a guiding star and leads everyone in the same direction.’ To accomplish this goal, leaders need to embrace both the fundamentals (leadership code), and differentiators (the ability to align to the organization’s customers and investors)...
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Common topics in this essay:
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- Charismatic and Transformational Leadership Traits
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