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The authors talks about how psychologist view motivation. Freud argued people are basically lazy and must be coerced to work. However, common sense alone says that if it were, true, managers would open all of their time watching people who refuse to cooperate.
Maslow came up with the "hierarchy of needs". He said that people must meet his theory in sequence, before they can reach the next level. The needs start with basic physiological requirements and move on to safety, belonging, and esteem.
The author claims that Maslow's theory is incomplete because "employees who feel unappreciated and undervalued will often not feel satisfied at work and this may not work to their full potential...
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