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A brand with personality becomes a persuasive assessment proposal for customers. They often include an explicit logo, fonts, color schemes, symbols, which may be developed to represent implicit values, ideas, and even personality.
Branding also seek to develop and align expectations associated with the brand experience, while creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.
Customers want their brands to have certain personal or human characteristics. These characteristics should evoke certain type of feeling, emotion or resemblance among its consumers; e...
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