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The book also states some criticism on Michael Dell. Rebecca Saunders thoroughly examines Dell's business model - creating mass-customized computers and selling directly to consumers. The model has been supported by excellent leadership, continuous improvement and a steady flow of ideas from employees and feedback from customers. The book explains how any student, manager, entrepreneur or investor can learn from the Dell story. It is an inspiring story of success and contains invaluable source of lessons for the budding leaders and entrepreneurs.
Michael Dell heads an innovative organization which always searches for ways to improve the value of its products and to exceed customer expectations and of course adapt to the changing external environment...
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