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Furthermore, Lawrence Sports could do some market research to determine the latest technologically advanced product that would be the most useful to their customers. This will put Lawrence Sports ahead of their competitors.
IBM Analysis
As a sports equipment manufacturer and distributor, Lawrence Sports markets its products through the world’s leading retailer, Mayo Stores. Lawrence sources all its material from their business partners, Gartner Products and Murray Leather Works (UOP, 2007). Lawrence Sports could also use collaborative innovation to build a business or financial model, improve operational effectiveness, and market their products and services much in the same way that IBM continues to use these internal and external working capital management methods in their success to identify growth in their industry...
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