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The Carlill v. Carbolic Smoke Ball Company case holds a very similar argument where the advertisement was considered a ?°mere puff?± rather than a promise or offer to be bound. Both cases used highly exaggerated remarks about their advertisements and yet a reasonable person would not consider it as an exaggeration and would take the advertisements into serious consideration. Therefore, both cases had stated that they had no intention because a definite promise was not made.
However, although ?°bike?± is a very vague statement it was also the only prize singled out of the hundreds to be won, that was written on the advertisement...
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