Launch Strategy

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Title: Launch Strategy

Essay Details:

Subject: Business

Author: Alice C

Date: December 17, 2015

Level: University

Grade: A

Length: 6 / 1543

Essay text:

CTD can engage the political leaders, community leaders, the medical community and the public with one slogan for example "Chikitsa ek ki, suraksha sab ki". Specific advocacy activities would include : ? Interactive stalls at 'health melas' ? Organizing of mass rallies during 'World TB Day' i.e. 24th of March ? Conducting Exhibitions at National & State Level ? Soliciting support of Anganwadi workers / NGOs & Local Self Help Groups / DOTS providers / Local Opinion Leaders as change agents ? Soliciting support of associations like IMA, Central Council of Homeopathy, State Boards of Ayurvedic Medicines, Central Council of Research in Unani Medicine and traditional healers 2...

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