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Essay text:
The target segment for the research would be generally women in the upper-middle and higher class. Initially women in the metropolitan cities will be targeted and thereafter those in Tier I and Tier II cities will be surveyed. Estimates have been made for the next three years because by that time, there might be a need in the changes in strategies or product offering.
Decision Problem
Whether to launch a ?moisturiser based' premium segment soap in the Indian market (1995)
Research Problem
1) To estimate the acceptability of a moisturiser based soap in the targeted segment.
As it stands, ?moisturizer based' soaps do not exist in the market and the Indian market is ripe for introduction of the same...
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