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Essay text:
In which he reengineer the traditional model of the refractive surgery process by eliminating the use of other expensive equipment such as ultrasound scanner that measure the individual layers of each cornea.
? Rapid clinic expansion in Canada and in United Sates
? Aggressive advertisement
? Offered lowest fee for lasik surgery in the industry.
Case Questions
1. What was Lasik Vision's competitive priority?
Lasik Vision aimed to gain competitive edge in the eye surgery industry by offering the lowest prices with marginal profits based on high volume of operations performed. In addition, the company was aggressive in its advertising campaign...
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