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"Our boutique customers comprise a select group of rich housewives and
xiaobailing [white collar princesses] - and they want to shop for our products and beauty services discreetly, and in comfort."
The Shanghai boutique opened its doors in 2005; and while Japan may still dominate the East Asian cosmetics industry in terms of turnover, as Gu explains the decision to open first in China recognizes not only the extent to which the Chinese market has developed, but also its potential for growth. According to Datamonitor, a business information service, China's makeup industry last year generated revenues of US$1...
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Common topics in this essay:
- Lancome in China
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