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The company since then expanded into the third most dominating shoe company in the world entering the 1990s. With their eyes set on no.1, Greenberg and L.A. Gear went after Nike with a fast paced aggressive strategy by starting to develop and sell men's athletic shoes, but by 1991 and 1992 L.A. Gear found itself severely losing market share and instead of turning large profits, starting to loose money, consequently watching its share price plummet. Facing Bankruptcy, L.A. gear was bailed out by a group of savvy capital investors hoping to save the brand. The group investors made strict changes to upper level management and made desperately needed cuts across the board...
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