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L Oreal The Body Shop Industry Analysis

L'Oreal &Amp;Amp; The Body Shop, Industry Analysis

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Title: L'Oreal &Amp;Amp; The Body Shop, Industry Analysis

Essay Details:

Subject: Business

Author: Mary M

Date: July 9, 2012

Level: University

Grade: A

Length: 9 / 2661

Essay text:

L'Oreal has a diversified geographic presence. The company currently has operations in over 130 countries across five continents. The different brands associated to the four divisions of l'Oreal are the following: - Professional products - Consumer products - Luxury products - Active cosmetics On 17 March 2006, L'Oreal made a ?652 million agreed takeover of ethical cosmetics company The Body Shop. There was a huge controversy surrounding claims that L'Oreal continues to test on animals, which contradicts The Body Shop's core value of Against Animal Testing. L'Oreal states the company has not tested on animals since 1989...

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