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However, the secret ingredient that makes L'Oreal stand out from all the rest is its highly cosmopolitan CEO. He is driven to manage brands so that they live up to their full potential, so that they grow and expand "outside the box". There is no reason for brands to continually service the same clientele. L'Oreal brands are therefore constantly spruced up and sent travelling to the four corners of the world. With a strong commitment to research and constant innovation (the equivalent of more than 3% of sales revenues are spent on scientific research), L'Oreal is a company that truly brings science to bear on beauty...
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