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L Oreal Case Study 2

L'Oreal Case Study

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Title: L'Oreal Case Study

Essay Details:

Subject: Business

Author: Lindy R

Date: May 12, 2014

Level: University

Grade: A

Length: 4 / 913

Essay text:

In 1995 they have lost an approximate $12.5 Million on the brand, but are determined to start making money off within two years time. Plenitude's role in the L'Oreal family was to start bringing "class to the mass." L'Oreal wanted to use this new brand name as a way to "Trickle down, and Fire up" all of their products. They also knew that they could do this at a premium price compared to their closest competitors in the market, Nivea and Diadermine, thanks to their quality perception. However things were a lot different when they exported this brand to America. When they launched Plenitude in France it was still a young product with only a single moisturizer product, and sequentially with a couple more specialized moisturizers, and cleaners...

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