l'oreal brand

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Title: l'oreal brand

Essay Details:

Subject: Business

Author: Lauren F

Date: July 4, 2012

Level: University

Grade: A

Length: 3 / 656

Essay text:

Within their cosmetics range their Jet Set Nail Polish, Airwear Foundation, Glam Shine Lip Gloss and Rouge Virtuale Lipstick are still very popular and L'Oreal Paris is constantly bringing out new products. But why though, I hear you ask, why would L'Oreal want to own so many competing product brands? Simple. Each brand is geared up towards a different type of consumer. Lancome for example is one of the heavyweights of the cosmetics world, creating pure glamour for those whom money is no object to beauty. Shu uemura is the work of Mr Shu Uemura, a Japanese make up artist who began work in film make up in the 1950s and in typical Japanese fashion, offers a high quality blend of art, technology and style...

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