L'Oreal and the cosmetic industry

Essay text:

Next, the report will identify the organisation likely to be successfull or not, paying a particular attention to the competitive position of L’Oreal. Finally, the report will identify the strategic options available in the cosmetics industry and determine which options are most appropriate to L’Oreal to ensure its success in the next five years. Contents Pages Executive summary 2 Industry definition and scope 4 Key strategic issues in the cosmetics industry 6 Critical success factors for L’Oreal facing the next five years 8 Core competencies 9 Corporate advantage 11 References 13 Appendices External environment: Appendix 1: Industry definition 15 Appendix 2: EPISTLE analysis 19 Appendix 3: The competitive analysis: Porter five forces 22 Appendix 4: Strategic group analysis 25 Appendix 5: Competitors analysis 28 Appendix 6: Market/Customer analysis 30 Internal environment: Appendix 7: Ressource analysis 35 Appendix 8: The value chain analysis 39 Appendix 9: Critical success factors 40 Appendix 10: Core competencies 42 Appendix 11: Comparative analysis 43 Appendix 12: Balance of ressources 44 Appendix 13: SWOT analysis 47 Appendix 14: The strategy clock 49 Appendix 15: Strategic options matrix 50 Appendix 16: Strategic logic 51 Appendix 17: The development strategies 55 Industry definition and scope Since it was developed nearly a century ago, the cosmetics industry hasn’t stoped its evolution...