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In 1909, Schueller registered his company, the Societe Francaise de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"), the future L'Oreal. The guiding principles of the company that would become L'Oreal were put into place from the start: research and innovation in the interest of beauty."(Wikipedia, L'Oreal) By 1920, this developing company employed 3 chemists and by 1950, the research team had grown to a 100 and has continued to grow to nearly 2,000 today. "L'Oreal got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products...
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