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He called this new, perfectly safe hair dye "Aureole". With that, the history of L'Oreal began, Eugene Schueller formulated and manufactured his own products, which he then sold to Parisian Hairdressers. From its beginnings, the L'Oreal group has developed activities in the field of cosmetics, and is the world leader in the cosmetics industry. This group is also active in luxury goods and in the dermatological and pharmaceutical fields. L'Oreal Paris offers a complete range of products for women, men... even children! Hair color, hair care and styling products, makeup and skincare are the specialties of this world-renowned-and world-respected-brand...
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