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The name actually came from the first letters of Ingvar Kamprad, his farm Elmtaryd where he was raised, and those of his native village Agunnaryd, but IKEA is known throughout Europe, Scandinavia, and North America as a furniture company with great designs, good quality, and low prices. IKEA mastered the value chain through three different parts of it: unique design capabilities, unique sourcing, and tightly controlled logistics.
IKEA’s Mission: “To offer a wide range of home furnishing items of good design and function, at prices so low that the majority of the people can afford to buy them...
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