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Research identified that all the allegations were true with the exception of management advocating racially discriminatory practices. Management has some blame by allowing this type of behavior to continue among the staff without any apparent accountability. The publics have been identified and an analysis on how an aggressive public relations campaign will affect marketing has been completed.
Based on these results, Kudler Foods is prepared to move forward with Extreme Relations strategic plan. The plan will include identifying the campaign objectives and evaluate anticipated success rates, re-evaluate publics and determine an order in which to connect with each public, create a press release and an audience, develop a tactical plan, and finally evaluate the business implications of the campaign...
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