Kudler Marketing

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Pre-written Papers:

Title: Kudler Marketing

Essay Details:

Subject: Business

Author: Beulah O

Date: February 5, 2015

Level: University

Grade: A

Length: 5 / 1460

Essay text:

The survey results do not have relative value to the marketing research needed to assess the growth of the catering service. The questions posed to the customer were geared more toward the experience of shopping at one of Kudler’s stores. The target market for the catering service are those included in the “customer managed relationships” (Wind, 2008, p. 24). Along with managing the relationship the company has with the customer, Kudler needs to allow the customer to manage their relationship with the store. The focus then is what the customer prefers, and to make their own decisions. Kudler also collects accounting data from all point-of-sale terminals, which includes items sold, the quantities, and prices at the time of customer purchase (University of Phoenix, 2007)...

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