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Changes in technology have created an increasingly information-centric global economy. Information technology has been used for several decades to improve productivity and quality by automating existing processes.
The Internet
The internet is an open network and provides opportunities for all businesses. Kudler Foods plans to use the internet to reach its’ customers beyond the scope of in-store sales using better information management. Changes in technology will allow Kudler to
Kudler Fine Foods: Strategy 3
expand globally by use of the internet. The opportunity to open doors to marketing communications and global business to business communications are now simplified and an international market of consumers would add to Kudler’s customer base...
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