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Essay Details:
Essay text:
Kudler has recently decided to contract local organic growers directly and to start a catering service. This paper examines how changes in technology affected Kudler and what strategy they follow which tactics are used and how the fine foods grocer industry can be scanned.
New technology.
On the internet Kudler has a website where the stores are presented to the customers. From this site online purchasing and order placement could be made possible for the customers. When such a function would be installed studies reflect that customers prefer home delivery to picking up their orders at the stores (Morganosky & Cude, 2002)...
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